If you haven’t heard of him yet, go check out James Yuill right now. Folktronica is pretty much the happiest genre of music there is for this winter weather.

This is the type of song that an advertiser would choose to evoke happiness during a TV commercial, in an attempt to trick you into thinking that their product is really the one causing this elated feeling in your pants.

It’s not their product. It’s music like this. 

True story.